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How to play Hot Neon
Malta’s gambling regulator has launched a new artificial intelligence (AI) gaming charter after finding that governance is struggling to keep pace as the technology becomes more widely used across the sector.
The Malta Gaming Authority (MGA), working alongside the Malta Digital Innovation Authority (MDIA), drafted the voluntary charter following extensive surveys and interviews with industry licensees.
That study found that AI adoption across the gambling industry remained uneven. It highlighted customer support, data analytics, fraud detection, and responsible gaming as areas where the technology was already being heavily used.
About Hot Neon
“How do you balance that against not draining too much of the players’ funds and making sure that it has the stickiness, and that we’re not pushing players away, but encouraging them to come back?” he asks. “That really is the science.”
For Splash Tech, optimisation means protecting a safe and enjoyable experience while giving operators the opportunity to increase gross gaming revenue. “Getting that balance right is why we exist, really,” Wilson says.
These are not capabilities that Splash Tech intends to begin developing now the acquisition has completed. Its products are already live with recognised operators including ComeOn, while a number of its free-to-play relationships are entering their fifth year.
About Hot Neon
I want to thank Derek Tonin, my editor who I would speak with every day I worked at Calvinayre.com. I’m grateful for the opportunity I have had to work with Derek. He’s an editor who doesn’t shy away from the blunt criticism and its inspiring being on the other end of the call. He’s a guy you would want in the foxhole right next to you, someone who isn’t afraid to give the blunt truth and also celebrate the wins with you.
There’s a huge team of writers, video editors and IT developers who have made Calvinayre.com this huge success. Raise a glass to them, they have helped turn this site into the success that it is.
Personally, the journey at Calvinayre.com has been about the great people I’ve been lucky enough to work with. It’s a rare thing in the world to be able to find great people to work with. I want to thank two former bosses who encouraged me to chase my passions in this industry. AD, a former Calvinayre.com editor and T2 who took a chance on me as well.
