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“Unregulated is not illegal,” he asserted. “We will continue to support those markets that we believe over time will become regulated.
“Our investment is going into regulated markets, and yes over time we will likely consider pulling out of certain markets. I think Playtech has done a very good job, [regulated revenues] are more than 85%.”
Meanwhile its B2C revenue, which took a significant hit last year as it offloaded the majority of its B2C operations, including Snaitech and Happy Bet, declined 22% to €32 million.
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According to Nally, approximately 70% of online gambling in Alberta occurred through unregulated operators prior to the July 13 launch, with the remaining 30% flowing through Play Alberta, the province’s sole legal platform at the time.
As of Sept. 17, 31 licensed iGaming operators are officially live and accepting wagers across the province.
Oxibet is not among the licensed entities. Furthermore, Alberta’s regulatory standards strictly prohibit active commercial athletes like Davies from appearing in gambling advertisements, with narrow exceptions reserved exclusively for responsible gambling public service announcements.
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Then there are the financial implications, namely new revenue streams. Prediction market operators typically pay media companies to integrate their data while some outlets also earn referral commissions for driving new business to yes/no exchanges.
At least one well-known cable network has a financial stake in a major prediction market operator.
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