About this app
How to play Keep Em Cool
The objective is to create more relevant engagement moments across the player journey, from first interaction to repeat play, cross-sell and long-term retention.
“As much as we work as a managed service, it’s always a collaboration,” Wilson states. “We need to make sure that the operator and Splash are a partnership, we understand your requirements, and then we can go out and deliver that for you.”
That management also involves balancing margin and longevity. Wilson notes that Jackpot engines need to balance commercial performance with a sustainable and enjoyable player experience. Operators need enough control to manage contribution levels, drop mechanics and reward frequency, while ensuring the product remains engaging and fair for players over time.
What is Keep Em Cool?
“The World Cup, as you know, is largely a customer acquisition opportunity, and it was also combined with a good turnover period for us,” he outlined. “Yes, that has continued.
“Now, having said that, we’ve also been in a low sportsbook activity environment during July when most football leagues have been closed. But we have that underlying improvement in momentum, and we continue that now throughout the rest of the year.”
Beyond SunBet’s growth, another highlight of Sun International’s H1 was a return to growth for its land-based casino segment, for the first time in three years.
About Keep Em Cool
Responsible gambling and treatment services were recurring themes in the parliamentary discussion.
Minister of Environment and Tourism Dr Wynter Mmolotsi called for Botswana to establish a dedicated rehabilitation facility for people experiencing gambling harm. He also suggested that the country consider systems capable of identifying extended gambling sessions, betting patterns and other potential indicators of harmful play.
“In other countries, such systems detect the time taken, every bet placed, how is the game played and thus help to curb addiction,” Mmolotsi said.
