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The new title steps outside the series’ usual framework, though. Where the earlier Oktoberfest entries leaned on the studio’s Hold and Win engine, this slot brings together ice-cold Märzen, sizzling bratwurst, salted pretzels, Tyrolean hats, and friendly locals ready to say “Prost!” Winning combinations can reach up to x2000 of the bet.
The mechanical shift is the clearest editorial detail here. The Bonus Spins game begins when three or more Coins land on the grid, awarding five Bonus Spins. A Plus Coin mechanic can extend that round, positioning the title around bonus-spin play rather than the coin-collection format of its predecessors.
That distinction is worth flagging because the prior Oktoberfest titles were explicitly Hold and Win games chasing Mini and Mega prize tiers. Lucky Fest Hold and Win is set on a 3×3 reel with 27 pay lines that offer plenty of opportunities to win. It runs an RTP of 97.1% and high volatility.
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The shift means that rather than spending their time pricing and managing established markets, traders can now apply their expertise where human judgement has the greatest value, including developing and testing new products. AI removes many of the practical limits on what can be offered and priced, and manages the resulting scale and complexity. The result is greater efficiency for Kambi and a better service for its partners and their customers.
“To this point, sportsbook product creation has largely been guided by a trading department’s ability to profitably price and risk-manage certain bet offers,” Lamb says. “AI trading lifts those limitations, while also enabling that existing human expertise to be leveraged more effectively.”
The 2026 tournament demonstrated why Kambi believes this total integration of AI is necessary. Sportsbooks are no longer built primarily around match results and traditional pre-match markets. Bettors increasingly expect to construct wagers around individual players and specific moments within a game.
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“We have maybe seven people in the tech team, but it feels like we have 30 or 40 people in the team,” Yashin says.
The company also uses AI to accelerate operator integrations.
“With a direct integration, we have examples of partners integrating us in 24 hours,” he says. “Reverse integration is really hard for everybody, but in our case we can complete a reverse integration in a maximum of three weeks, including all the tests and going live.”
